Way back in1953 Patagonia’s founder Yvon Chouinard started out as a climber at the age of 14; becoming
a member of the Southern California Falconry Club. At the time he met other
climbers and started to take on much larger ascents requiring anchoring
hardware. Soft iron pitons were the only option until Yvon met John
Salathe a Swiss climber and decided to make their own reusable
hardware. He tested them on Sentinel Rock, Yosemite and it wasn’t long till the
word got out and by 1970 Chouinard Equipment had become the largest supplier of
climbing hardware in the US!
During accenta of El Capitan it was clear the use of pitons was damaging the rock and
it was decided the piton side of the business would be phased out; replacing
it in 1972 with aluminium chocks - forming an environmental ethos for the future.
the same time Yvon started to experiment with different clothing options
specifically tailored to outdoor sports, yet environmentally friendly, and so
Patagonia’s clothing range was born. Ever since this day Patagonia has been
developing and testing new and exciting materials to help shake up the
sportswear market and now produce some of the highest quality enviromentally friendly base layers, insulation layers, and technical outerwear products
in the world - whether skiing, climbing or just enjoying the outdoors.
If you would
like any further information on any of our Patagonia products why not pop into
store or give us a call where our fully trained staff will be more than happy