Volcom are a brand designed for the youth, their slogan 'Youth Against Establishment' is daring young kids to rise up and succeed not to just conform. Volcom are very well recognised for their Stone logo and have loads of pro riders representing them. People such as Gigi Ruf, Geoff Rowley and Ryan Villopotto these guys would ride for a company didn't think they were good enough. Volcom were also the first action sports company to make their own record label called Volcom Entertainment.